Our
special day will include two wonderful exhibits:
Matthew Leibowitz,
A Legendary Modernist, and Dan Friedman, A Radical Modernist. You will
have a chance to see the outstanding art and design work of these two
notable American designers. In addition to the
two major exhibits there
will also be a show of Graphic Design student work
on the 6th Floor of
Anderson Hall. On display will be selected class work from Sophomore
through Senior year.
Matthew
Leibowitz, A Legendary Modernist Exhibit:
February 15 –
March 18, 2007
Galleries, Dorrance Hamilton Hall, Broad and Pine Streets Cocktail Reception: March 10, 2007, 5:00
–
6:30
Dan Friedman, A Radical Modernist Exhibit:
March 2 – April
8, 2007
Rosenwald
Wolf Gallery, Anderson Hall, 333 South Broad Street
Cocktail Reception: March 10, 2007, 5:00 –
6:30
Symposium:Looking Back – Looking Forward
Our symposium, Looking Back, Looking
Forward, will honor our
heritage and our history, and also look to our future. Two notable
educators will review and discuss the
program’s origins. Four
distinguished guest panelists will address and debate design and
On
March 10 we celebrate the 40th anniversary of the
Graphic Design program
at UArts. Please join us for a day of special events, entertainment, dinner
and dancing.
Our first-ever Graphic Design reunion
in 1999 was the largest gathering of alumni in the
history of the school. We hope you will help make GD40 even more memorable.
Our
symposium, Looking Back, Looking Forward, will
honor our heritage and our history, and
also look to our future. Two notable educators will review and discuss the program’s
origins. Four distinguished guest panelists will address and debate design and
design
education of tomorrow. Our special day will include two
wonderful exhibits: Mathew
Leibowitz, A Legendary Modernist, and Dan Friedman, A Radical Modernist. An
exciting
time, filled with memories, inspiration, joy and laughter, along with some very
special
surprises and keepsakes, awaits you.
Don’t miss it! We look forward to seeing you on
Saturday, March 10.
9:00 am – 10:00 am
10:00 am – 10:05 am
10:05 am – 10:30 am
10:30 am – 11:15 am
11:15 am – 11:30 am
11:30 am – 12:15 pm
2:00 pm – 3:00 pm
3:00 pm – 3:15 pm
3:15 pm – 4:30 pm
4:30 pm – 4:45 pm
Symposium:Looking Back – Looking Forward
The Philadelphia Arts Bank
at The University of The Arts
Broad and South Streets, Philadelphia, Pennsylvania
Registration
and check-in
Welcome by Kristie Williams, MC
Opening addresses by: Miguel Angel Corzo, President, The University
of the Arts;
Stephen Tarantal, Dean, College of Art and Design; Richard Felton, Chairman,
Graphic Design
Connections Keynote address by Gordon Salchow
Break
Our History Presented by Katherine McCoy
Lunch On your own – a list of area cafés
and restaurants will be provided
The Future of Design and Design Education
Presentations by: Janet Abrams, Andrew Blauvelt, Ron Burnett and Bill
Moggridge
Break
Roundtable Discussion Moderator: Jamer Hunt
Participants: Janet Abrams, Andrew Blauvelt, Ron Burnett and Bill Moggridge
Closing remarks by Kristie Williams and Hans-Ulrich Allemann
9:00 am – 10:00 am
10:00 am – 10:05 am
10:05 am – 10:30 am
10:30 am – 11:15 am
11:15 am – 11:30 am
11:30 am – 12:15 pm
2:00 pm – 3:00 pm
3:00 pm – 3:15 pm
3:15 pm – 4:30 pm
4:30 pm – 4:45 pm
5:00 pm – 6:30 pm
6:30 pm – 11:00 pm
Schedule
of Events
The Symposium:Looking Back – Looking Forward
The Philadelphia Arts Bank at The University of
The Arts
Broad and South Streets, Philadelphia, Pennsylvania
Registration
and check-in
Welcome by Kristie Williams, MC
Opening addresses by: Miguel Angel Corzo, President, The University of
the Arts;
Stephen Tarantal, Dean, College of Art and Design; Richard Felton, Chair,
Graphic Design
Connections Keynote address by Gordon Salchow
Break
Our History Presented by Katherine McCoy
Lunch On your own – a list of area cafés
and restaurants will be provided
The Future of Design and Design Education
Presentations by: Janet Abrams, Andrew Blauvelt, Ron Burnett and Bill
Moggridge
Break
Roundtable Discussion Moderator: Jamer Hunt
Participants: Janet Abrams, Andrew Blauvelt, Ron Burnett and Bill Moggridge
Closing remarks by Kristie Williams and Hans-Ulrich Allemann
Evening Events
The Exhibits, Openings and Cocktail Reception Dan Friedman, A Radical Modernist
Rosenwald Wolf Gallery, Anderson Hall, 333 South Broad Street Matthew Leibowitz, A Legendary Modernist
Galleries, Dorrance Hamilton Hall, Broad and Pine Streets
Celebration Dinner, Entertainment and Dance
Solmssen Court, The University of the Arts, Hamilton Hall, Broad and Pine
Streets
Presenters listed in order of appearance.
Click on names above for more.
Matthew
Leibowitz, A Legendary Modernist
Exhibit: February 15 –
March 18, 2007
Galleries, Dorrance Hamilton Hall, Broad and Pine Streets Cocktail Reception: March 10, 2007, 5:00 –
6:30
Matthew Leibowitz attended evening classes at the
Philadelphia Museum School of
Industrial Art while he worked in a design studio during the day. He was
Art Director
of the Philadelphia Advertising Agency before setting up as a freelance
advertising
artist. From 1942 he art directed and consulted for several firms including
IBM, RCA
Victor, Sharp and Dohme, Spalding, Container Corporation of America, General
Electric, N. W. Ayer and Son, The International Red Cross and others.
His work is in
the collections of the Museum of Modern Art, The Denver Art Museum and
the Musée
National d'Art Museum, Paris. Between 1941 and 1959 he received 163 gold
medals
Exhibit:
March 2
–
April 8, 2007
Rosenwald Wolf Gallery, Anderson Hall, 333 South Broad Street Cocktail Reception: March 10, 2007,
5:00 –
6:30
Dan Friedman came out of strict Modernist training
at Carnegie Mellon, Ulm and Basel
to be one of the handful of designers that popularized New Wave Typography
in the 70s.
Throughout his amazing chameleon-like career as a teacher, designer and
artist, Dan
struggled to reconcile the formal purity and social idealism of classical
early 20th Century
Modernism with the realities of the Post-modern, Hip-hop, complex and
dangerous world
he was inhabiting in New York in the 80s. What resulted was what he called
“Radical
Modernism,” a philosophy of life and work that guided his prolific
and cohesive body of
work in graphic design, environments, and objects.
The Graphic Design
Department builds on a solid foundation of experience and
expertise, we also continue to evolve, change and adapt so that we can prepare
today’s students for the challenges of
tomorrow. In order to stay ahead of the
rapid advances in graphic design, we have inaugurated the UArts/GD Alumni
Legacy Fund.
Your contribution to the UArts/GD Alumni Legacy
Fund will directly support
UArts’ Graphic Design Department. Your generosity will provide us with
the funding
needed to implement our goals and aspirations for the future of our program.
To realize these objectives we need your participation.
A gift at any level will
truly make a difference this year and for many more to come.
Crowne Plaza
Hotel
The
Latham
Hotel
Park
Hyatt
Philadelpia at the
Bellevue
Alexander
Inn
Hotel
Windsor
Philadelphia
The
Ritz Carlton
Philadelphia
Hotel
List and Links
UArts and GD40 have reserved a block of rooms
at special group rates at the hotels listed
below. The Philadelphia Flower Show runs from March 4 – 12, so
rooms will be scarce. Please
call the individual hotels for particulars and reservations early.
1800
Market Street
For reservations call 866-618-0410; cite “UArts GD40” group. Price: $129, Discounted rate valid until February 7,
2007
135 South 17th Street (at Walnut)
For reservations call 877-Latham1; cite “University of the Arts”
group. Price: $119, Discounted rate valid until February 12,
2007
Broad & Walnut Streets
For reservations call 800-778-7477; cite “University of the Arts
GD40” group. Price range: $189 - 339, Discounted rate valid until
February 9, 2007
301 South 12th Street (at Spruce)
For reservations call 877-ALEXINN; cite “UArts Graphic Design
Anniversary” group. Price range: $109 - 159, Rooms will be held until February
9, 2007
1700 Benjamin Franklin Parkway Price Range $139 - 179
For reservations call 877-784-8379; cite “University of the Arts
40th Anniversary Event” group. Price Range $139 - 179, Discounted rate valid until
February 7, 2007
10 Avenue of the Arts (at City Hall)
For reservations call 800-241-3333; cite “University of the Arts
Graphic Design Alumni” group. Price: $269, Discounted rate valid until February 9,
2007
A
group of our Philadelphia-based GD alums have been putting together
a truly memorable evening program. Following
a cocktail hour, we will enjoy
a celebration dinner and a festive evening of
entertainment and
dancing. As always, some surprises and special keepsakes await you.
Reacquaint yourself with old friends and classmates, present and former
faculty; meet special guests and make new friends as well.
Don't miss what is sure to be a historic event!
Gordon Salchow is a professor
at the University of Cincinnati and has been a pioneer of modern graphic design
education in the USA. He was appointed, in 1968, to establish a Department
of Graphic Design. He directed it for most of its first two decades. In this
role he orchestrated the philosophy and the components of a large, comprehensively
planned curriculum. This is believed to be the first formalized undergraduate
‘Department of Graphic Design’ within an American public university.
The curricular pedagogy, its innovative ingredients, and its success quickly
established the University of Cincinnati as one of graphic design’s
most respected and influential educational institutions. This University invented
the work/practice cooperative pattern of education in 1906.
Salchow has lectured extensively for various organizations. His design work
and articles have appeared in several exhibitions, periodicals, and books.
He has judged many competitions, and served on numerous panels including the
National Endowment for the Arts’ and the Ohio Arts Council.
Katherine McCoy co-chaired
Cranbrook Academy of Art's Design Department for 24 years, and was a Senior
Lecturer at Illinois Institute of Technology's Institute of Design and a Distinguished
Visiting Professor at the Royal College of Art, London, UK. She began her
work in design at Unimark International in 1967, a design firm that introduced
Swiss graphic design to American business.
Current McCoy & McCoy projects include communications design, design marketing
and writing in design history and criticism. She is currently the Joyce C.
Hall Distinguished Professor for Kansas City Art Institute and collaborates
with her husband on High Ground professional education programs, including
the annual Image Space Object Conference at Rocky Mountain College of Art
+ Design.
Jamer Hunt is an Associate
Professor at The University of the Arts in Philadelphia, where he is Director
of the Graduate Program in Industrial Design—a graduate laboratory for
postindustrial design. In his teaching and his professional work he focuses
on design as a means for energizing the public realm. He is co-founder of
DesignPhiladelphia, an initiative to unite the city’s design community
and foreground Philadelphia as a laboratory for innovative design projects.
He has served as a Juror for the I.D. Magazine Annual Review, on the Board
of Directors of the American Center for Design, on the editorial board of
the forthcoming journal (tentatively entitled) Design Criticism, and co-chaired
the Association of Independent Colleges of Art and Design 2002 national conference,
Hearsay: 10 Conversations on Design. He has been an invited participant in
the McCoy Studio’s annual High Ground Design Conversation since its
inception in 1997. He holds a doctorate in cultural anthropology and has consulted
and worked at design practices such as Smart Design, frogdesign, WRT, and
Virtual Beauty. He has presented his work and ideas at the Cooper-Hewitt,
Stanford University, Parsons, Cranbrook, CalArts, the Design Institute at
UMinn, and Kulturhuset (Stockholm) in addition to other national design conferences. http://id.uarts.edu/MID/mid.html
Andrew Blauvelt, the Walker
Art Center’s Design Director since 1998, has been named Design Director
and Curator, to reflect his role in curating design and architecture exhibitions
and developing related public programs. In his role as Design Director, Blauvelt
provides creative leadership for the Walker’s design studio—the
recipient of more than 80 design awards over the past decade recognizing the
institution’s graphic communications.
In conjunction with the Walker’s building expansion, Blauvelt oversaw
the creation of Walker Expanded, an innovative new graphic identity that uses
font creation technology to generate branding applications from business cards
to environmental-scale graphics, and the opening campaign for the new expansion;
led the experience planning team for the new Walker’s public spaces;
and collaborated with Lisa Strausfeld of Pentagram, New York, on the creation
of a dynamic marquee, which is projected onto a 60-foot-long portion of the
building’s etched glass wall along Hennepin Avenue.
Prior to the Walker, Blauvelt taught design at several colleges and universities.
He was Associate Professor of Graphic Design at the School of Design, North
Carolina State University, where he helped develop its top-ranked graduate
program and later served as department head. He also served as interim chair
of the design department at Cranbrook Academy of Art in Bloomfield Hills,
Michigan.
Janet Abrams
is Director of the University of Minnesota Design Institute.
Since November 2000, when she became its first full-time director, Janet has
launched numerous educational and public outreach initiatives, including an
annual summer Design Camp for high school teens, the Big Urban Game, and Seven
Pines Design Summit; expanded the U's undergraduate Design Minor program;
developed the international DI Fellows Program; and initiated a multimedia
publishing program that has yielded over a dozen titles, including Knowledge
Maps, DVD films, TV programs, and two books.
A well-known critic in the fields of architecture, design, new media and the
visual arts, her writings have been published in U.S. and European newspapers
and magazines.
Janet and DI Senior Editor Peter Hall are co-editors of Elsewhere: Mapping—New
Cartographies of Networks and Territories, a 320 page interdisciplinary anthology
on mapping in diverse contexts—from urban cartography to visualizing
the human genome—published by the DI in March 2006.
Janet received her B.Sc. degree in Architecture at University College, London,
and her Ph.D. in Architectural History, Theory and Criticism at Princeton
University in 1989, where she was a Fulbright Scholar. She has taught in the
Master's Program in Graphic Design at Yale University, and in the Digital
Design program at Parsons School of Design in New York. She serves on the
Cooper Hewitt National Design Museum's Education Committee, and is a Trustee
of Van Alen Institute: Projects in Public Architecture, New York. http://design.umn.edu/
Bill Moggridge is a Cofounder
of IDEO, a firm that helps companies innovate through the design of products,
services, environments and digital experiences.
Bill founded his design firm in London in 1969, adding a second office in
1979 in Palo Alto, at the heart of California's Silicon Valley. He designed
the first laptop computer, the GRiD Compass, and pioneered Interaction Design
as a discipline. In 1991 he merged his company with David Kelley and Mike
Nuttall to form IDEO, which now has offices in Palo Alto, San Francisco, Chicago,
Boston, London, Munich and Shanghai. Bill has been active in design education
throughout his career, notably as Visiting Professor in Interaction design
at the Royal College of Art in London, and Consulting Associate Professor
in the Design program at Stanford University. He is most interested in what
people want, who they are, and how they interact with other people, things
and places. His book, Designing Interactions is available from The MIT Press.
Dr. Ron Burnett (Ph.D.
RCA) is President, Emily Carr Institute of Art + Design, member of the Board
of Governors of NewMedia BC, BCNet and former Board member of the New Media
Innovation Centre. Dr. Burnett was the Director of the Graduate Program in
Communications at McGill University before coming to Emily Carr, is the author
of the newly published How Images Think (MIT Press, 2004), Cultures of Vision:
Images, Media and the Imaginary (IUP, 1995) and Explorations in Film Theory
(IUP, 1991), a recipient of the Queen's Jubilee Medal, Chair of the Association
of Canadian Art and Design Institutes and Colleges, member of the Royal Canadian
Academy of Art, Photographer and author of over one hundred and fifty published
articles in the fields of Art, Design, Media, Communications, New Media and
Cultural Studies. http://www.eciad.ca/~rburnett/Weblog/
Directions
Coming
Soon
Acknowledgements
Without
the volunteer help and the talents of a vast array of people, the planning and
organization of the GD40!…Event, related programs and activities, and
the creation of publicity and fundraising materials, brochures, catalogs, banners
and keepsakes would not have been possible. I would like to acknowledge and
give thanks to all those who participated most directly in these projects: General planning and organization
Chris Myers and Kristie Williams, my faculty colleagues, who volunteered to
work with me on the Event Steering Committee. Graphic Design faculty members
Richard Felton (Chair), Jan C. Almquist, Laurence Bach, Debra Drodvillo, Jamer
Hunt (ID), Inge Druckrey, Kerry Polite and Christine Zelinsky, who provided
valuable comments, guidance and support in the planning process, and who assisted
with the implementation and organization of the various event-related projects
and activities. University President Miguel Angel Corzo and Dean Stephen Tarantal
who supported our proposals and provided crucial help and advice throughout
the implementation process. Our friends and colleagues from Development, Alumni
Relations and University Communications – Chris Howie, Jim Maurer, Samantha
Piccolo, Nancy Rasmussen, Saba Rodriguez, Karen Rosenberg, and Vaughn Shinkus.
Their assistance with internal and external organization, fundraising, mailings
and publicity was invaluable. Planning and organization of the evening event
Christine Fischer/Celano ’84 and Rosemary Murphy ’81, who accepted
our charge to chair and organize a planning committee. The group included John
Bosio ’89, Julia Colton ’94, Dorothy Funderwhite ’93, Suzanne
Guelli ’95, Dan Heasley ’02, Brad Kear ’91, Penelope Malish
’77, Sonia Mercado ’97 and Linnea da Silva ’98/20. Together
with Karen Spiro ’72, Event Organizer (Eventures), this outstanding team
of Philadelphia-based alums developed ideas and organized all evening event
activities. Exhibition planning
Sid Sachs for curating and mounting the Dan Friedman and Matthew Leibowitz exhibits,
and Christine Zelinsky for curating and for staging a special exhibit of student
work. Design
Kristie Williams for creating the colorful GD40!... logotype, initial mailing
materials, banners and buttons; Richard Felton for the design and production
of the event website; Kerry Polite and his team Sonali Polite ’91 and
Rich Cossentino ’06 at Polite Design, for the handsome timeline brochure;
Greg van Brug ’04 and Ryan Thacker ’04 of Allemann Almquist &
Jones, for design of the invitation mailing and program brochure; Giacomo Ciminello
’99 for design of exhibition catalogs and announcements and, last but
not least, Laurence Bach and Kristie Williams for overseeing production and
implementation of the faculty card keepsakes.
Writing and editing
Richard Felton for his poetic introduction, and Jan C. Almquist ’81 and
John Connolly ’88 for contributing two wonderful essays, featured in this
brochure; Chris Pullman, Design Director, WGBH Boston, for giving us permission
to reprint a personal tribute to his friend Dan in the Dan Friedman exhibition
catalog; Sid Sachs for his insightful essay about Matthew Leibowitz; Chris Myers,
Samantha Piccolo, Nancy Rasmussen, Kristie Williams and my partner Jan C. Almquist
for assisting me and for editing and correcting my manuscripts. Printing production
Special thanks to Harriet Weiss and Lawrence Weiss, our friends at CRW Graphics,
for their generous donation of printing production services.
Hans-Ulrich Allemann
Chair, GD40!... Committee
Contacts and Links
GD40!...
Alumni Relations/Development Office
The University of the Arts
320 South Broad Street
Philadelphia, PA 10902-9762
215.717.6198 http://www.uarts.edu/alumni/
Graphic Design Department The University of the Arts
320 South Broad Street
Philadelphia, PA 10902-9762
215.717.6225 http://www.uarts.edu/gd/
